What makes a strong report
Write down the exact claim, explain the mismatch, link the original post or listing, and cite the source you used to check it. Avoid assuming intent or claiming a sponsorship without evidence.
Platform guide
Report a YouTube promotion.
Identify whether the claim came from a Google-served ad, the video itself, or a creator’s sponsored segment.
Before you tap Report.
Save the full post or ad, its URL, username, caption, date, product page, price, and any disclosure. Record the exact claim and compare it with a primary source such as the maker’s own specification page. Keep a copy of what you submit.
Report the right surface.
For a paid ad shown before or during a video, look for its ad information or options control and a report option. For claims made in a creator’s own video or Shorts, use that video’s menu and choose Report where available. Capture the video URL and timestamp of the statement.
Note whether there was a paid-promotion label and what evidence you have of a sponsor relationship. If a brand’s linked storefront makes the claim separately, preserve that page as well.
Official help
Check YouTube’s current Help Center ↗ for the latest in-app menu labels. For suspected deceptive business practices affecting U.S. consumers, you can also use ReportFraud.ftc.gov ↗.